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英語學習

您是否在行銷或品牌管理部門任職?品牌與客戶有正向的關係,樹立一個知名或可信賴的品牌,能夠帶給公司非常高的效益。許多公司投資大筆的金錢於品牌建立上,品牌形象還需要長時間的經營,您認為這項做法是否有意義呢?先讓我們看一段影片,看看成功的品牌是如何獲取消費者芳心的?




影片為2013年知名汽車品牌的廣告,廣告傳達給觀眾的重點就是品牌吸引力。故事的主角詮釋了對品牌的憧憬、信任以及分享的心情,以讓消費者有感同身受的效果。這就是創立一個成功品牌後,透過行銷維持品牌形象的方式之一。本課讓您有機會討論投資及創立品牌的優缺點,在進入課程前,先為您介紹一些本課必學單字及句子吧!
本課必學單字片語
to build brand awareness品牌意識
public relations(公共關係)
a recognizable brand知名品牌
本課必學句子:
  1. Coca-Cola is a well-known brand. Most people in the world recognize the Coca-Cola brand name. (可口可樂是個知名品牌世界上大多數的人都認得可口可樂這個牌子。)
  2. If we want to build brand loyalty, we’ll need to offer good products and invest in brand marketing.若我們要建立品牌忠誠度,我們必須提供好的產品並投資於品牌行銷上。
本課提供實用的單字、句子和會話演練,不但能加強您商業英文的能力,還能讓您了解投資一個品牌的優缺點,讓您往後對品牌管理方面的英文更上手!趕快訂課

[精修公司經營管理英語] 投資於品牌行銷,打造品牌形象 Is a Large Investment in Branding Worth It?
[Task-based] Is a Large Investment in Branding Worth It?
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Level and major skills
Level suitable for
Lv 13 ~ Lv 15

4 major skills
Listening
Speaking
Reading
Writing
Guide

能和一群母语人士在商务或社交场合中有效沟通。文法和流畅度不会影响沟通。但需要更加了解英语的用法以减少沟通问题。

can communicate effectively with a group of native speakers in a business environment or social situation. Grammar and fluency don't affect communication. However, s/he needs to better understand English language usage to reduce communication problems.


能在任何商务或社交情境中有效沟通。文法错误和流畅度不会影响沟通。需要加强非常特殊且难度较高之商务和社交字汇。

can communicate effectively in any business or social situation. Grammar mistakes and fluency doesn't affect communication. S/he needs to improve very specific and high level business and social vocabulary.


英语能力等同于受过高等教育之母语人士,在各种场合都能使用适当的策略作最有效的沟通。

English language abilities are equivalent to the linguistic competence of a native speaker who has received higher education. Students can use English effectively and precisely under all kinds of circumstances.


Listening

能聽懂各國腔調、俚語及種族特殊用語,且能聽懂各類主題及體裁的內容,理解程度相當於受過高等教育的母語人士。 實例:能聽懂國際學術會議中各國學者之發表,對於各國腔調及用語皆能理解,理解程度相當於受過高等教育的母語人士。

Student understands different English accents, idioms and slang terms, understand English in various forms and context at a highly advanced level. Student's level is similar to a highly educated native English speaker. E.g. Student understands the presentations present by scholars from different countries at an international academic conference. S/he understands the accents from different countries and his/her comprehension level is similar to a highly educated native English speaker.

Speaking

能在一般會議或專業研討會中報告或發表意見,也能在各種不同場合適切引用文化知識及慣用詞語,以正確流利之英語表達看法。 實例:能於國際比較文學會議中以正確流利之英語進行個人論文報告或發表意見,並能在會議場合中適切引用文化知識及慣用詞語。

Students are able to express opinions or give feedbacks in meetings or seminars in English, s/he is also able to express personal opinions on all sorts of issues in fluent English. E.g. The student is able to use correct and fluent English to present his/her academic paper or express his/her opinion in an international comparative literature meeting. The student is also able to appropriately cite cultural knowledge or idioms appropriately in a conference.

Reading

能閱讀文學作品、專業期刊、學術著作及文獻等專業領域的文章。但閱讀速度及理解程度尚未與母語人士相當。 實例:能閱讀醫學相關期刊,但由於不熟悉新醫學詞彙或相關用語,而使閱讀速度無法與母語人士相當。

Student is able to read literal English work, academic writings and professional articles. But his/her reading and comprehension speed is not as fast as native speakers. E.g. The student understands medical publications, but his/her reading speed is slower than native speakers because s/he is not familiar with medical vocabulary.

Writing

能撰寫不同性質的文章,如企劃報告、專業及學術性摘要、論文、新聞報導及時事評論等,對於各類主題均能有效完整地闡述並作深入探討。 實例:能針對烏克蘭國內暴動現象書寫時事評論,也能針對政治和經濟層面作完整闡述和深入探討。

Students can almost write about everything, both professionally and casually. E.g. Students can give a deep and well-organized review containing many figurative language and technical terms after seeing a movie.

Main material
Delivery time Format
MT_PE_S2_MS_Is A Large Investment In Branding Worth It.pdf During class