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英語學習

越來越多消費者在社群網站或app上分享消費資訊和團購,事實上,有七成以上消費者依賴社群網路引導消費行為,但要抓住這股商機不能只想著立即提高流量轉換率,讓我們看看Google是怎麼說明社群商務﹔




我們可以從影片看見社群商務的運作模式,您認同社群商務將是未來趨勢嗎?為什麼?
下面有一些參考回答,您可以試著先想想整句怎麼用英語說,並在課堂上發揮。別擔心說不對,老師會指導您!當然您也可以有自己的回答。
參考1
沒錯,社群商務最終(eventually)將會超越(overtake)網站購物。
參考2
不,我會選擇重新製作(redo)現代化(modernize)我的購物網站。
還有更多方式回答這個問題,一起來看看以下參考文章吧!
提高流量轉換率?社群商務可不只如此Social Commerce Is About More Than Driving Up Immediate Conversions

註:此情境會話為課程安排的一部分,老師在上課時,會視學員程度和興趣做彈性安排,所以有可能不會進行此部分。
另外,在此提供本課必學單字及句子:
本課必學單字:
  1. dominate (v.) 支配
  2. conversion rate (n.) 轉換率
  3. roll out 推出
  4. engage (v.) 吸引
  5. marketing (n.) 行銷
  6. resource (n.) 資源
本課必學句子:
  1. Many fans prefer to buy products through a brand's Facebook page rather than its website.(許多粉絲偏好在該品牌的臉書粉絲團購物,而非在品牌網站上
  2. While Facebook began as a personal platform, it has become a top resource to find and engage customers.(雖說臉書當初是以個人平台起步,它現在已成為尋找和吸引客人的首要資源。)
本課程會用到許多實用的社群商務英文詞彙,更有充分機會利用在相關討論上,您覺得十分有幫助嗎?快來訂課吧!

[精修公司經營管理英語] 提高流量轉換率?社群商務可不只如此 Social Commerce Is More Than Boosting Immediate Conversions
[Let's Chat] Social Commerce Is More Than Boosting Immediate Conversions
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Need help?

(02) 2181-1888

Level and major skills
Level suitable for
Lv 11 ~ Lv 15

3 major skills
Listening
Speaking
Reading
Guide

能用日常英語和母語人士良好溝通。有足夠的字彙量談論廣泛的主題,文法和流暢度不會影響溝通,但需要較多的特定領域的字彙量。

Can communicate well with a native speaker using every day English. S/he has enough vocabulary to talk about a wide range of topics. Grammar and fluency don't affect communication, but needs more detailed vocabulary.


能運用商務和社交英語單字於廣泛情境中進行良好溝通。文法和流暢度不會影響溝通,但需要使用更適當的字彙去避免誤解。

Can communicate well in a variety of situations using business and social English vocabulary. Grammar and fluency don't affect communication, but s/he needs to use appropriate vocabulary to avoid misunderstandings.


能和一群母语人士在商务或社交场合中有效沟通。文法和流畅度不会影响沟通。但需要更加了解英语的用法以减少沟通问题。

can communicate effectively with a group of native speakers in a business environment or social situation. Grammar and fluency don't affect communication. However, s/he needs to better understand English language usage to reduce communication problems.


能在任何商务或社交情境中有效沟通。文法错误和流畅度不会影响沟通。需要加强非常特殊且难度较高之商务和社交字汇。

can communicate effectively in any business or social situation. Grammar mistakes and fluency doesn't affect communication. S/he needs to improve very specific and high level business and social vocabulary.


英语能力等同于受过高等教育之母语人士,在各种场合都能使用适当的策略作最有效的沟通。

English language abilities are equivalent to the linguistic competence of a native speaker who has received higher education. Students can use English effectively and precisely under all kinds of circumstances.


Listening

能聽懂各類主題的談話、辯論、演講、報導及節目等,並能參與業務會議或談判,聽懂報告及討論的內容。但無法聽懂各國特殊用語及特殊主題內容。 實例:能聽懂關於世界盃足球賽相關之新聞報導或賽況轉播內容,但由於不熟悉各國用語,因此無法聽辨英式英語中的football即為soccer(足球),而美式英語中的soccer為足球,football則為美式橄欖球。

Student is able to understand conversations, debates, speeches reports and programs under various topics. But s/he cannot understand English idioms and slang terms. E.g. Student understands live broadcast of FIFA World Cup. The student does not familiar the language used in different countries, so s/he does not identify that "football" in British English is soccer. In American English, football is similar to rugby.

Speaking

能在會議中發言,並能做簡報。對於各類主題皆能流暢地表達看法、參與討論。但尚未能掌握各國慣用詞語及參與各種會議討論。 實例:能針對歐美電影文化流暢地表達個人分析與見解,但由於不熟悉英美對於shoot、film和movie的用法以及其他各國慣用詞語,而無法參與各種國際性電影論壇或研討會。

Student is able to make English presentations and participate actively in English meetings, as well as express personal opinions and thoughts and discuss them on various issues in fluent English. But s/he is not able to express personal opinions and thoughts and discuss them on various issues in fluent English. E.g. The student is able to analyze European-American movie culture and is also able to express his/her personal opinions. But s/he is not able to participate in international film seminars because s/he is not familiar with the usage of shoot, film and movie or other common word usage in film industry.

Reading

"能閱讀較深入的工作摘要、會議紀錄及報告等。但無法閱讀專業領域之文章。 實例:能閱讀較深入的產品設計專案或內部設備進出口協商會議之紀錄,但由於專業詞彙增加,而無法閱讀與產品設計或機器設備相關之專業介紹期刊。 "

The student is able to read and understand more advanced professional English articles such as meeting documents or reports. But s/he cannot understand the articles that is written with professional territory. E.g. The student understand more advanced product design project or equipment import/export negotiation report. But s/he is not able to understand the academic papers discussing product or machinery design.

Main material
Delivery time Format
preview_article_for_teacher.pdf During class
Social Commerce Is More than Boosting Immediate Conversions_S.pdf During class